The REAL 1970s: Unusual Ways Of Trying To Make Money Part 1

Sunday, June 29, 2008

Unusual Ways Of Trying To Make Money Part 1

From the Sun, 1973. The '70s were a cash strapped time. My family had never been wealthy but in the '70s we really felt the pinch. And it wasn't that we were selfless, loving individuals - no, we dismissed all that hippie stuff spouted about the '70s nowadays as "'60s trash" back then, and even in the '60s you needed dosh to drop out. In the '70s, we wanted money, we lusted after money. But we never had any.

The ad above is one of my favourite '70s artificates. "Hair rental. You Know It Makes Sense". You could have comprehensive regular service, no costly repair bills and a free replacement service. Rent your hair! Wot a spiffing gimmick.

Wonder if "Ambassador" made money on it? Doubt it. Still, nice to see some people were trying...

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INTRODUCTION

This is one of a series of three blogs - the other two cover the 1960s (Spacehopper), and the 1980s ('80s Actual).

After all the '70s hype of the last ten years or so, this is a chance to relive the decade as it really was in England, through newspaper and magazine clippings and memories.

This is the REAL 1970s, not the BBC or Wikipedia's versions, which hype the decade to death and bolster it up with 1960s and 1980s pop culture.

The '70s were often grim, far slower moving than today, and saw the '60s hippie spell rapidly fading to be replaced by economic gloom and a glut of anger - which manifested itself in the Punk era.

It's the decade where we liked the Wombles, chucked frisbees, watched Upstairs, Downstairs and Starsky & Hutch, and witnessed the gloriously tacky but hugely danceable rise of a type of music called "Disco" - a new soundtrack for the discotheques, which had been established before the decade began. With its rich influences, including Soul and Pop, Disco was a wow. Though not with everybody.

Very few people had a video recorder (only 5% of UK households had one by 1980), there were no mobile phones, and although colour TV had been around in this country since 1967, they didn't come cheap and many of us poorer folk stuck to black and white.

Tristram of George & Mildred got "Pong" at Christmas 1979, but nobody I knew had a TV games system, which became available, at a price, late in the decade.

Many of us were dirt poor, inflation rocketed, in 1979 interest rates soared to 17% - the highest since records began in 1694, decimalisation (the coins were designed in the late '60s ready for "D" day in 1971) was controversial - was it bumping up prices? - and the Queen's Silver Jubilee Day saw the Sex Pistols in the pop charts with a song which certainly did not express loyal greetings...

Come back to the REAL 1970s, no rosy coloured specs, no rewriting of the decade to include pop culture belonging to the '60s or '80s, but as clear a view as I can possibly give of the decade!

This blog is largely based on English magazine and newspaper clippings and my memories, but I hope that it will also be useful and enjoyable to those living in the other UK nations - and much further afield.

Sunday, June 29, 2008

Unusual Ways Of Trying To Make Money Part 1

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INTRODUCTION

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The Real 1970s...