Showing posts with label food. Show all posts
Showing posts with label food. Show all posts

Monday, February 25, 2008

1970s Food: Bread 'N' Dripping, Cereal Sausages, White Bread and Meaty Margarine...

Michael Barratt, BBC "Nationwide" presenter from 1969 to 1977, wonders how youngsters will survive without dripping in his "Weekly News" column, October 1974.

What did we eat in the '70s? Well, me and my very working class family tucked into such delicious delights as white bread, crispy pancakes, and cereal sausages...

Cereal sausages? Yes, this is what we now call the type of sausage my financially hard-pressed mother used to buy in the '70s. They were chipolatas, thin, tasted of nothing much except a hint of salt, and were quite dry. They weren't made of cereal officially. It was probably sawdust. They were horrible. Once on the plate, they'd quickly go all wrinkled - like fingers that had been submerged in water for a length of time.

Other treats included savoury pancakes. These really were a treat. When we could afford them, it was a sign of a financially sound period in that worrying era of galloping inflation.

We didn't eat pasta (apart from tinned spaghetti), courgettes, peppers, aubergines, nothing like that. In fact, I don't even recall seeing such things in the supermarket.

The only dried pasta available at the supermarkets was of the long, spaghetti variety.

We ate spuds - boiled, fried, chipped or mashed. We ate baked beans. We ate tinned processed peas. We ate lettuce, spring onions, cucumber and tomato as salad - and never had mayonnaise or salad dressing. It was always salad cream.

There was what "posh" people ate and what we ate in the '70s. And the two were very different things. And to be honest we didn't know much about how the other half ate.

Back then, I remember our margarine sometimes tasted meaty. I can't explain why, but it was sometimes quite strong. "You're bonkers!" children of the '80s and '90s tell me. But it's true. "It's whale," my mother used to say.

Bread was white. Cake was shop-bought for Sunday tea. Usually a Soreen malt loaf or dry madeira, but occasionally an artic roll! Real treat, that. The Sunday tea "savoury" was usually sandwiches. Paste. Or spam. Or corned beef.

We ate SO MUCH paste!

People try to make out now that we were all eating prawn cocktails and Black Forest Gateau in the '70s. I'm not quite sure when the prawn cocktail actually arrived. As far back as 1962, posh Annie Walker was talking about them in Coronation Street and Fanny Cradock wrote about the "ubiquitous prawn cocktail" in 1967 (more here). "Ubiquitous" in some circles. The Black Forest Gateau was a 1960s incomer. But my family had never heard of them in the '70s as far as I remember. Both were rampant in the 1980s when there was a bit of dosh around.

Soup was never tinned, it was too expensive unless you were ill, when tinned soup (particularly chicken) was considered to have great restorative powers. We had powdered packet soup, which was like dish water. However long you cooked and stirred, the bits of "pea" and "carrot" (ahem!) were hard and sometimes powdery inside.

Foreign food? Curry was a great fave round our way. The local takeaway served up awesome curries, swimming in yellow fat and in the case of chicken, containing nasty flabby pieces of chicken skin.

Mum fried in lard. We'd heard of cooking oil, but it was "dear" and an unknown quantity. Stick with what's cheap. Stick with what you know. A great favourite family filler was the traditional bread 'n'dripping. Actually, it had been falling out of favour for a decade or two and had always been a peasant food anyway. In the 1970s, it was still common amongst us commonest-of-the-common-commoners. When my step-granny used to bring round a pudding bowl containing cold meat juices and fat with the jelly on top, it was a tremendous culinary treat.

Spread it on your bread - LUVLEY! Fry the sausages in lard - LUVLEY!

Until around 1981, when I suddenly turned to my mother and said: "'Ere, Mum, don't you think cooking oil might be healthier?"

But that was around 1981.

Wednesday, January 05, 2005

It's All At Your Co-op Now!

"It's all at your Co-op NOW!"

I heard that TV ad jingle (which actually began in the 1960s) so many times, it feels like part of me! This newspaper ad shows some of the brilliant bargains filling the Co-op shelves for Christmas 1973...

Things look amazingly cheap here - but don't be fooled - people earned a lot less, and decimalisation and inflation meant rapid price rises.

It really was an anxious time. My mother wore a worried frown on shopping trips, as she fumbled in her purse for enough money to cover the price increases since her last trip. With over a million unemployed, my stepfather sweated over his job security.

And belts were pulled in across the land. There were party decades and hangover decades, we were told - and, in this case, the "swinging" 60s had been the party and we were now suffering the hangover.

Good to see Ronnie Corbett in the ad here - he was my favourite of The Two Ronnies. As for the products on display, where do I begin?!

We never drank coffee. My cosmopolitan grandmother did, but my stick-in-the-mud mother didn't - she considered it "foreign" (tea isn't, of course!) and too expensive. And we were as poor as church mice, like a lot of people in the 1970s. Every penny counted.

The Sutherlands Beef Spread makes me smile. We used to have a lot of paste sandwiches when I was a kid - not Sutherlands, though - it was too "dear"!

"What's for lunch, Mum?!"

"Paste sandwiches!"

"What's for tea, Mum?!"

"Paste sandwiches!"

Remember this telly ad jingle?

"Crawfords Cheddars - round and tempting, rich and golden, cheddar cheesy, Crawfords Cheddars, more than thirty, you'll keep coming back for just one more..."

They were YUM!

Crisps were different then. Not as crisp and light, often brown or green hued, and not as delicately flavoured. And Jaffa Cakes! Right from being a tiny tot in the late 1960s, I was the Mad Jaffa Cake Eater of our household.

Funny to look back. My diet underwent a sudden change in the mid 1980s, when fancy foods and dressings suddenly loomed large at my local supermarket and there was a bit of money around, but in the 70s and early 80s we stuck to what we were used to.

And it was very nice.

Most of it.

Commercial Break...

"Blue Band - every bit as special as the people who enjoy it."

Dead classy this - by 70s standards - take a Ritz cracker, daub it with Blue Band margarine, slap on some caviar and away you go. This was posh grub befitting...

... none other than Joan Collins. Caviar and marge. Lovely.

"Birds Eye Peas, sweet as the moment, sweet as the moment when the pod went..."

"...POP!"

Dear little Patsy Kensit charmed a generation of ad lovers at a very young age. She wasn't scared.

Sunday, November 28, 2004

1976: Fanny Cradock Comes Unstuck...

1975: "Fanny Cradock Cooks For Christmas" - seasonal fare for the cash-strapped 1970s.

1976: "The Big Time" - Fanny registers absolute disgust at the suggested menu of an amateur cook. Big Time? Big Mistake.
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Fanny Cradock was a hugely influential pioneer of TV cookery shows, who began her on-screen career in the 1950s. With monocled husband Johnnie by her side, she taught the nation how to cook sophisticated things, lifting us out of the mood of post war austerity and into a glittering new era of fancy French cuisine.

French cookery was the be-all-and-end-all to Fanny, as it was to many at that time, and La Cradock was proud of having some French ancestry a little way back. Fanny seemed to believe that French and English were not simply different nationalities, but different races - particularly when it came to culinary skills!

She was posh and bossy, could wear wonderful finery whilst cooking without getting covered in flour, and was one of the most enjoyable TV personalities I have ever clapped eyes on. To watch Fanny and Johnnie, she the Iron Lady, he the silly dodderer, was to watch a wonderful double act. The entertainment value went way beyond the cooking.

Perhaps blue eggs do seem a bit weird now, but hey, this was the rock n’ rollin’ 50s and the free lovin’ 60s! Things were different!

By the time the 1970s had arrived, Fanny had been HUGE for years, and it seemed that she would go on forever. I loved watching her as a little kid, although when I was a tiny tot I had found her a little creepy. I think this was because her voice sounded quite male, and she wore loads of make-up.

In 1975, Fanny Cradock Cooks For Christmas showed that our culinary heroine had her finger firmly on the pulse of current economic trends, as she prepared meals like mincemeat pancakes for Christmas jollies and mentioned many times the appalling economic climate. With prices soaring, I recall my mother being grateful for Fanny’s cost-cutting approach back then.

Then, in 1976, Fanny disgraced herself. She poured scorn on a menu presented by an amateur cook on the BBC TV show The Big Time. So biting and condescending was Fanny that her career was permanently damaged. Neither the viewing public nor the BBC admired her approach, and Fanny rarely appeared on television again. In the 1980s, she could be glimpsed at times on chat shows and breakfast TV publicising various books she was writing, as spirited as ever, but her career as a TV cook was over.

Fanny Cradock died in 1994, and although she wasn’t the most lovable of TV personalities, she was certainly a trailblazer for TV cooks.

And enormously entertaining to watch.

Every year, just before Christmas, my wife and I settle down to watch Fanny Cradock Cooks For Christmas. It stirs memories of “making do” at Christmas in the 1970s, and Fanny never fails to delight us. When watching the shows, it is always hard to believe that the vibrant, colourful personality on screen is no more.

Some 1960s Fanny material here .

Saturday, August 28, 2004

1979: Grown-Ups Were Eating "Our" Rice Krispies. Apparently.

It's 1979, and on the telly (pre-strike!!) and in the TV Times a militant boy is on a crusade to stop grown-ups from eating Rice Krispies. Nice little ads - but barbecued Rice Krispies?!

Back in the 1970s, my mother dismissed the idea of barbecued food as "foreign muck" so I'd never tried it.

Nowadays I love it, but I think I'll leave out the recipe here.